“‘Dear White People“ isn’t like every other feature film. It’s not even like every other indie film. It’s pioneering and mildly revolutionary in many ways. It’s a low-budget indie production turned major motion picture expecting a nationwide release with the backing of a major motion picture company – sort of.
During a Google Hangout with the film’s co-star Marque Richardson, writer, director Justin Simien alluded to having a pretty limited budget from backing studio, Lionsgate. Instead of simply taking what they were given, the film’s team remained crafty and continued to promote the film with the same indie sensibility and creativity they started with.
They’ve written, shot, and released several sketches, selected fan art as their official movie poster, and opened an online shop where you can order tees, prints of the official movie poster, and pre-order Simien’s new book, which was inspired by the making of the film.
Grassroots and indie promotion relies heavily on word-of-mouth, people like you and me sharing the content, fanning the flames and spreading the fire. But you have to give people something they want to see and share.
Enter “Dear White People.”
We’ve watched and waited, often with baited breath, for new promo videos and gush every time a new one is released. Check out some of our favorites below, now. Then check back after the film’s release for our “Best Of” list where we’ll rank the funniest/best promotional videos from the “Dear White People” team.
In the meantime, which one is your favorite?Featuring Nia Jervier & Ashley Blaine Featherson Featuring Nia Jervier Featuring Courtney Sauls Featuring Keith Myers & Majeed Nami Featuring Ashley Blaine Featherson Featuring Marque Richardson Dear White People Red Band Trailer LEAKED: Banned Winchester U Diversity Video