Yesterday, TIME published an article on their site titled “This is What ‘Bae’ Means.” Pharrell’s video for single “Come Get It Bae” coupled with speculations about the origin of the term were used as references from which the author gathered her information for the term of affection. Yes, please tell me more about this term I’ve been using for years.
In true “when something cool goes mainstream” form, the article sucked all the soul and fun out of the term. Comedian Pia Glenn (@PiaGlenn), known for her “Black Weekend Update,” critiqued the title and the news outlet in the best, funniest way possible—she started a trending topic. Never one to disappoint, Black Twitter showed up and showed out, and it was all hilarity from there.
Here’s a collection of our favorite tweets from the #TimeTitles trending topic!
B. Alexandra Painia
B.Alexandra is a PhD student at LSU who loves to read, write, do research, and incorporate popular culture into any sociological theory you hold near and dear to your heart. M.A in Sociology from The George Washington University.