The Ferguson decision is the impetus, but not the solitary reason, for the call to boycott Black Friday shopping this year. The onslaught of Black men, women and children losing their lives to overzealous, mostly white officers who are not being held accountable has many people fed up with the state of affairs.
There are the dissenters who are asking “WHAT FOR?” and stating, “Boycotts don’t work!” or “One day won’t do a damn thing! I’m getting my Beats Headphones, bruh, FOH.” Then there are those willing to consider it, but asking, “How does this work?” “What does this do for us?” Well, let’s talk about why #BlackOutBlackFriday matters and why it’s worth doing.
Dollars pay for retailers’ political interests
Lobbyists influence legislation on behalf of others, and many groups use them to get policies they want enacted. They compel congressmen to vote in whatever way they want, and this is not a secret nor is it illegal. On the contrary, it is a general practice in American (and other countries) government.
Lobbyists have the access and insider influence to steer conversations toward certain agendas, spin the media, and create a following for certain causes This is why they can be used to our advantage during a boycott. If we present legislative demands that require fulfillment in order to bring our business back to certain retailers, corporations will pay lobbyists to get it done, in order to maintain their business’ profits.
Black Friday is the single most profitable shopping day of the year.
Many retailers go from being in the red (loss) to being in the black (profit) on Black Friday hence the name. If people refuse to spend on this day and beyond, companies will take a huge hit. Many businesses make anywhere from 25-50% of their yearly revenue during the holiday season alone and if big retailers lost that, they would be very interested in finding ways to get it back.
Black people drive the economy
We shop. We buy. We spend money.
Black people set trends in this country, no matter how much columbusing tries to erase that fact. From fashion to music, we are the progenitors of trends, and we support them with our hard earned dollars. This provides retailers with big boosts of income, especially during the holiday season when everyone wants the “hot new thing” and gift giving centers around it.
Now is actually the perfect time to make a tangible impact so let’s take a stand. We possess the spending power to make change possible if we are steadfast, deliberate, and committed.
The question is, are we?
Read more over at The Grio.